Valencia, Spain
Work with me
I’m an independent product marketer in Valencia. I turn technical products into language people understand and marketing that ships: positioning, pages, campaigns, sales tools, product experiments, and AI workflows.
My first career was philosophy. I earned a Ph.D. in Philosophy of Science and spent five years teaching physicists, chemists, mathematicians, and cybernetics students. Marketing gave the same discipline a scoreboard.
At airSlate, I built the content team from two people to 25 as monthly traffic grew from one million to 7.5 million, then moved into product growth. One of several successful experiments added about $1 million in annual profit. During that run, airSlate reached 100 million users and $100 million ARR. Alongside that work, I co-ran a content marketing agency. Its clients included Respeecher, whose early content foundation we built from almost zero search traffic; it later won an Emmy and created voices for young Luke Skywalker and Darth Vader.
Later, I joined PSPDFKit, the document SDK company built by a group of co-founders including Peter Steinberger, who went on to create OpenClaw and now works at OpenAI. Now called Nutrient, it is backed by €100 million, supports 500M+ users, and serves 15% of the Global 500.
At MacPaw, I took its first B2B product to market, converting 70% of beta companies and closing the first five-figure deals. Today I work independently with Nutrient. I run campaigns, build sales tools, and use AI to turn engineering knowledge into finished marketing with little design and almost no frontend.
Focus
- Product Marketing
- Technical Positioning
- Growth Experiments
- Demand Generation
- AI Marketing Operations
- Sales Enablement
Timeline
- Product marketing and growth · Nutrient2025 —
- Product Marketing · MacPaw2024 — 2025
- Product Marketing · PSPDFKit (now Nutrient)2022 — 2024
- Chief Content Officer · Content marketing agency2020 — 2022
- Content Marketing → Head of Content → Product Marketing and Growth · airSlate2016 — 2022
- Associate Professor · Taras Shevchenko National University of Kyiv2011 — 2016
Work with me
- Best fit
- Product-ready startups; B2B software from early traction through post-PMF; and companies building in AI, computing, hardware, energy, or industrial technology.
- How I work
- Direct about the work, human with people. I value honest conversations, genuine care for those I work with, and the occasional broken fourth wall when business language starts taking itself too seriously.
- Not a fit
- Crypto, gambling, or traffic arbitrage — no matter what you pay.