Hi, I’m Pavel Bogachevskyi. I market technology and pick fights with certainty.

What I learn while making software products easier to understand, buy, and grow. Especially now that machines have joined the team.Making software easier to understand, buy, and grow — now with machines on the team.

Essays on attention, identity, power, technology, and the ideas quietly organizing everyday life.Writing about consciousness, identity, power, and the ideas shaping everyday life.